Zai Rickards Former MT Scopus Student: What is Meme Marketing and How Can You Use It in Your Digital Marketing Campaigns?
Memes have enormous marketing potential today, and firms frequently integrate them in their branding campaigns throughout social media to engage their audience. There’s a valid explanation behind this. A YPulse study found that 75% of millennials share memes and 38% follow meme pages on social media.
If you want to incorporate meme marketing into your brand’s marketing plan in 2022, you’ve come to the perfect place. In this article, Zai Rickards, a seasoned digital marketer, will go over everything you need to know about viral memes and show you how to make your own.
What exactly is meme marketing?
Because memes are so relatable and successfully communicate thoughts, attitudes, and circumstances, corporations use them. The aim is to advertise themselves as they grow in popularity. It is how meme marketing came to be.
Netflix is one brand with a solid reputation for meme marketing. Their social media marketing memes are universally appealing. Memes are an opportunity for marketers to communicate with their audience when we don’t want to see solely branded material on our page. According to Zai Rickards, there is no better example than Netflix meme marketing.
Examples of meme marketing: How are brands using meme marketing?
You’re probably aware that employing memes in marketing is about increasing engagement and making people feel like they’re a part of a community. It indicates that it is a method of fostering a sense of belonging.
Below are some valid instances of meme marketing from big brands that Zai Rickards loves for a genuine dose of inspiration.
Blog entries with memes
You already know how important images are to your blog articles and content marketing since they make your material easier for visitors to comprehend. They’ve also been shown to help SEO rankings.
In addition to making your blog articles more visually appealing, Memes contribute to the tone of your brand’s voice, acting as a differentiator.
Another case in point Zai Rickards follows is the rewards and recognition platform Xoxoday Plum. It uses content marketing memes to tell its audiences their use case. It is why organizations should allow employees to choose their gifts from a global catalog of 2,000+ options rather than selecting a standardized gift for all of them.
Email marketing memes
While emails continue to be the most efficient digital marketing tool, they are also an excellent location to deploy memes. Given that getting your subscribers to open your email is the first obstacle in establishing an email list, the next stage is to keep your audience’s interest.
As per Zai Rickards, the most significant marketing memes can make your email more aesthetically appealing. Because memes have a reduced file size, they are ideal for including in your emails.
You can use memes in your emails to promote a sale, special offer, or event
The function of Beauty is a brand that sells personalized skin, hair, and beauty products by visually reproducing their social media appearance and feel in emails and amusing memes.
In social media marketing, memes are used
Branded material may fall flat with younger viewers. It is where online marketing memes can help you give your younger followers the impression that you genuinely understand their point of view.
It’s essential that you realize that interacting with your audiences on social media is optimal to expand your brand and follow. So, releasing memes for social media marketing can assist you in making the meaningful connections you seek.
Zai Rickards points out Epic Read as another example of a brand that uses Facebook to share hilarious memes. Their meme marketing strategy is distinguished because their memes are hyper-specific to their target group of book lovers. How well do you connect to this meme?
Along with relevancy, they’ve done an excellent job with branding. Epic Read’s color palette includes beige and orange tones in the background.
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