Zai Rickards | How to Succeed Strategically within the Digital Marketing Arena?
Marketing skills are essential for long-term success and progress in digital marketing. An IDM research found that roughly 49 percent of marketers lack skills in critical digital marketing areas.
As a result, Zai Rickards focuses on honing his digital marketing skills. It gives him a significant advantage in standing out in a harsh, competitive, crowded marketing industry.
According to Zai Rickards, everyone follows their path. However, when hiring for his digital strategy team, he searches for specific skills, knowledge, and talents. Zai Rickards believes in and expects prospective marketers to put the following factors into practice to the fullest.
Mastering the Art of Narrating a Good Story
A successful digital marketer, Zai Rickards sees practical storytelling capabilities (like editing, writing, & visual storytelling) as a valuable advantage in the online commercial arena. It doesn’t matter if you’re writing a 1000-word thought leadership essay for your company’s blog or following up with captions for Instagram posts.
Because of his experience in content marketing, Zai Rickards understands his target consumers. He goes to considerable lengths to ensure that the content is appropriate for his client’s target audiences. Zai Rickards knows how to express herself effectively and persuasively. In addition, he is well-versed in delving into the backend of CMSs like Word Press.
Extensive Professional Network
Successful digital marketers continually prioritize the creation of big and extensive professional networks. According to LinkedIn, nearly 80% of professionals believe that having a solid professional network is essential.
Zai Rickards has significantly benefited by building a solid network. It has helped him open doors and obtains access to industry experts.
Zai Rickards constantly advises aspiring marketers to begin with a desire to meet new people who have similar professional or personal interests. He argues that it becomes second nature if you’re doing something you’re passionate about. Furthermore, he encourages you to associate with people you will feel comfortable with.
Excellent Data-Analysis skills
Marketing used to be all about intuition, but it has fast moved to be all about data analytic ability in the last two decades. According to Zai Rickards, customer data is a critical component in creating a better and more value-added customer experience. He further maintains that marketers who cannot adapt would lag behind due to the importance of data.
If Zai Rickards had to stake his career on one talent, it would be data measurement and analysis. Zai Rickards feels there is much money to be made in this industry. However, he adds that progressing to the higher echelons of digital marketing demands a well-honed set of data visualization and analytics abilities.
Ability to Sell Persuasively
Zai Rickards, a professional digital marketer, employs persuasive power to influence and change people’s opinions. Furthermore, he has mastered the art of selling, which he frequently exploits to his advantage.
Zai Rickards enjoys collecting his coworkers to come up with new campaign ideas. He also believes that building strong brand impressions for clients over time is beneficial. Furthermore, Zai Rickards values the power of persuasion.
SEM and SEO Know-How
According to Zai Rickards, people must view your work as a Digital Marketer. Driving traffic to your online assets, particularly your landing pages, is unquestionably essential and the first step in interacting with your target audiences. As a result of understanding the usage of both SEM and SEO, Zai Rickards has achieved significant success as a Digital Marketer.
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